Spice from Space
Social Media Campaign – 2025
Space from Space is a social media content series exploring Austria’s culinary revival. I developed the concept during my time as an Art Director at Klebermetzler, with production by Soviso. The series playfully imagines a “Gewürzmeteorite” as the secret behind Austria’s Michelin boom, blending mockumentary-style storytelling, quirky characters, and striking visuals.
Focus Points:
Focus 1: Highlight Austria’s bold culinary innovation through visually engaging, high-quality content.
Focus 2: Tell a layered, playful story with unique characters and unexpected, humorous details. I also took on the role of reporting narrator, leveraging my fluency in the campaign’s three target languages (CH, EN, DE).
Focus 3: Build a viral concept that grabs attention, sparks international interest, and is highly shareable across social media.
The campaign was nominated for Best International Campaign at WebAD 2025. Client: Austria Tourism Agency – Österreich Werbung.
More insights into this project …
